The sports betting industry in the country is a very profitable market. As a matter of fact, The Conversation reported that Australia has the “biggest losses gambling per capita” in the world. Because of this, sports betting companies are head to head for the market share. Data shows that the expenses for sports gambling advertisements grew by 20 percent last year.
Gambling and Sports
The link between sports and gambling existed centuries ago. However, an article from BBC reckoned that this relationship is slowly going down the toilet. The culprit? The surge in illegal sports betting.
There are growing concerns and disquietitudes on the influence of the industry to the sport itself. For instance, there are several allegations surrounding some sports regarding match-fixing. Syndicates coax players, sports teams or officials to throw off a match in favor of another player or team, in return of huge sums of money. Bookmakers, with an upper hand knowledge about this, can control the game’s odds that will yield the greatest profit. If a person already knows the outcome of the game, the sport loses its spirit, not to mention that it is illegal.
Just this June, an investigation started on the alleged match-fixing in the Australian Rugby League. According to the New South Wales Organized Crime Squad, the probe focused on two Premiership games last year.
There are also concerns on the reach of sports gambling to children. During the recent AFL championship, there were an average of 59 sports gambling advertisements in the entire match. On the general premise, gambling and advertising are both legal. But if you mix into the equation the children, it is a different matter.
Sporting events on TV nowadays are usually impregnated with lots of sports gambling ads. Because of this, kids fraternize gambling with sport, and that sports betting is an important part of every game. Instead of yakking about their favorite team or sports, children are now babbling on winning odds relating to gambling.
In an article by the Sydney Morning Herald, due to sports betting, gambling regulators are “slowly being consumed by the very industry they are meant to regulate.” This is in connection with their deplorable response to match-fixing and illegal sports betting.
But despite all these negative associations with sports betting, the Australian betting culture actually increases the enthusiasm to the sport. This is according to a study published in the Journal of Business Research. Moreover, sports betting serves as a significant medium in displaying rivalry and loyalty towards a team.